Project Description
This project focuses on the design of a business card for Kitsune, following the brand’s established visual identity and design language.
The card design adheres strictly to Kitsune’s core branding principles in terms of color, composition, and attitude, ensuring consistency across physical and digital touchpoints. In addition to the layout and typography, a custom motorcyclist fox character was created specifically for this piece.
The character illustration was designed using a digital painting approach, developed from scratch to visually represent the brand’s personality—bold, fast, mechanical, and expressive. Integrating the character directly into the business card allowed the identity to feel more personal, memorable, and distinctive, rather than purely corporate.
The result is a compact but expressive branding asset that communicates Kitsune’s character-driven identity while remaining clean, functional, and production-ready.
