Mahan Rasouli

Industrial Designer

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Mahan Rasouli

Industrial Designer

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MVM Design Contest Entry: Reimagining the Future of Performance Wheels

  • Created By: Mahan Rasouli
  • Date: 01/08/2019
  • Client: MVM Design Competition
  • Categories: Transportation Design

Reimagining the Future of Performance Wheels

The world of performance wheels is constantly evolving, with new innovations pushing the boundaries of design, function, and aesthetics. In this project, I aimed to challenge traditional wheel design concepts by reimagining MVM’s signature wheels for the future. The MVM Design Contest offered a platform for automotive designers to showcase their creative vision, and my custom-designed rim served as my entry into this prestigious competition.

The concept for this wheel was inspired by a fusion of modern performance engineering and futuristic design elements. The goal was to maintain the essence of MVM’s signature aesthetic while adding a more aggressive, forward-thinking touch that could be seen on high-performance vehicles in the near future.

Balancing Structure and Aesthetics

The centerpiece of this design is a 5-spoke layout that balances both form and function. The spokes are strategically engineered to provide structural integrity while also reducing weight—an essential factor for performance wheels. Each spoke has been crafted with precision, ensuring that it not only adds to the visual appeal but also contributes to the wheel’s overall strength and durability.

While many performance wheels emphasize either design or function, this custom-designed rim embraces both, creating a perfect blend of lightweight performance and aggressive styling. The spokes’ sharp aerodynamic profile enhances the wheel’s overall speed and stability, allowing it to perform well on high-powered vehicles.

In the render, I focused on accentuating the contours of each spoke, which transition smoothly into the rim, creating a cohesive look. The lines are designed to direct airflow more efficiently, further improving the wheel’s aerodynamic properties.

Aerodynamic Design for Speed and Stability

One of the standout features of this design is the sharp, aerodynamic spoke profile that enhances both speed and stability. These design elements were carefully crafted to channel airflow in a way that minimizes drag, enabling the vehicle to perform better at higher speeds. The sleek design not only emphasizes the futuristic nature of the wheel but also prioritizes functionality, ensuring that the wheel performs as well as it looks.

Through advanced 3D modeling and rendering, I was able to highlight the dynamic nature of these aerodynamic features, showing how they not only improve performance but also contribute to the wheel’s visual impact. The sharp edges and sleek curves create a sense of motion, even in a static render, highlighting the forward-thinking philosophy behind the design.

High-Contrast Surface Finishes

Surface finishes are critical in wheel design, and for this project, I opted for high-contrast materials to emphasize the wheel’s bold, futuristic look. The combination of matte and gloss finishes adds depth to the design, playing with light and reflections to bring out the intricate details of the spokes and rim.

The high-contrast finishes give the wheel a dynamic and aggressive aesthetic, highlighting the fine craftsmanship and precision that went into the design. These materials not only enhance the wheel’s visual appeal but also contribute to its performance by reducing the weight of unnecessary chrome and shine.

The light play on the surface finishes is critical to the render, as it amplifies the overall high-tech feel of the design. By emphasizing reflections and shadows, the wheel appears both sophisticated and aggressive, making it a perfect fit for modern performance vehicles.

Performance-Focused Design

The core focus of this custom wheel design was to create a product that is optimized for high-powered vehicles. Every design element—from the aerodynamic spokes to the material choices—was made with performance in mind. The goal was to make this wheel ideal for sports cars, race cars, and other high-performance vehicles that demand precision and speed.

In the 3D rendering, I emphasized not only the visual appeal of the wheel but also its functional aspects, ensuring that the design remains true to its performance roots. The result is a wheel that offers maximum strength and stability without sacrificing aesthetics. It’s a statement of both speed and style, perfectly suited for the most demanding automotive enthusiasts.

Blending Heritage with Forward-Thinking Aesthetics

While this custom rim design for the MVM Design Contest embraces a futuristic aesthetic, it also maintains a connection to the heritage of MVM’s signature wheel designs. The 5-spoke layout, although modernized with an aggressive edge, is a nod to the brand’s iconic look that has become synonymous with high-performance vehicles.

The project successfully blends innovation with design creativity, capturing both the spirit of MVM’s legacy and the future of wheel design. By merging traditional elements with cutting-edge features, this design reimagines what performance wheels can look like, offering a fresh take on an automotive staple.

This custom wheel serves as a testament to what the future of performance wheels can look like, blending advanced engineering with innovative aesthetics to create a wheel that is as functional as it is beautiful.

Side view 3D render of custom-designed car rim for MVM competition by Mahan Rasouli
Alternate angle of the custom MVM competition rim, showcasing more design details.
3D render of a custom-designed car rim for MVM competition by Mahan Rasouli
A unique rim designed for the MVM competition, showcasing futuristic aesthetics and innovation.
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