Mahan Rasouli

Transportation Designer

Product Designer

Concept Designer

Industrial Designer

Mahan Rasouli

Transportation Designer

Product Designer

Concept Designer

Industrial Designer

Project One: The Birth of a Design Journey in Automotive Innovation

  • Created By: Mahan Rasouli
  • Date: 01/04/2019
  • Client: Personal Project
  • Categories: Transportation Design

The Birth of a Design Journey

Project One represents a defining moment in my journey as an industrial designer. Conceived during my bachelor’s degree in industrial design, this project marked the beginning of my passion for automotive design and has since served as the foundation of my career. From the earliest stages of ideation to the development of the final concept, Project One exemplifies my early aspirations, design principles, and a desire to create something timeless that bridges the past and the future.

This design journey was not just about creating a vehicle; it was about establishing a deep understanding of how form and function must coexist to create something truly remarkable. As I reflect on the project today, I realize that it encapsulated my commitment to minimalist aesthetics, high performance, and sustainable design—values that still guide my work today.

Design Philosophy and Inspiration

The core objective of Project One was to create what I call a “clean racer”—a vehicle that seamlessly integrates minimalist aesthetics with the performance capabilities of a true sports car. Drawing inspiration from classic racing silhouettes and modern design trends, I aimed to craft a car that would not only turn heads but also function as a highly efficient, high-performance machine. The result was a design that is both timeless and forward-thinking.

I sought to honor the spirit of classic racing cars, which were known for their functional elegance. These cars embraced a utilitarian design language focused on speed, aerodynamics, and weight reduction. Yet, I wanted to push those principles further, incorporating the cutting-edge design trends of today—focusing on clean lines, streamlined shapes, and sustainability.

Key Features and Highlights

1. Aerodynamic Form: One of the standout features of the vehicle is its aerodynamic form. The sleek, flowing lines and smooth contours of the design are carefully crafted to minimize air resistance, enhancing speed and fuel efficiency. This aerodynamic design was not only intended for aesthetics but also to ensure optimal performance on the road and track. Every curve and angle was meticulously calculated to enhance the car’s dynamics while maintaining an elegant, purposeful silhouette.

2. Lightweight Construction: The vehicle’s lightweight construction was another critical element in the design process. By using advanced materials such as carbon fiber and lightweight alloys, the vehicle maintains a minimal weight without sacrificing structural integrity. This focus on weight reduction is vital for both speed and handling, providing the agility needed for high-performance driving. The lightweight nature of the design also contributes to fuel efficiency, further underscoring the importance of innovation in sustainable automotive design.

3. Driver-Centric Cockpit: As an automotive designer, one of the most essential aspects of my design philosophy is the driver experience. With Project One, I focused on creating a driver-centric cockpit that prioritized ergonomics and usability. The minimalist dashboard ensures the driver is not overwhelmed by unnecessary controls or distractions, allowing them to focus entirely on the driving experience. The ergonomic seat and controls are tailored for comfort and precision, reflecting my commitment to designing vehicles that enhance the human-machine interaction.

4. Sustainable Elements: A defining feature of Project One is its commitment to sustainability. I made a conscious effort to incorporate eco-friendly materials and technologies wherever possible. From biodegradable composites to energy-efficient lighting, every detail of the design was carefully considered to reduce the environmental impact. Sustainability in automotive design is something that continues to influence my work, and Project One stands as a testament to my dedication to integrating environmental responsibility into cutting-edge automotive design.

Development Process

The development of Project One was a multi-phase process that began with extensive research into aerodynamics, material science, and automotive ergonomics. I began by sketching several design concepts, each reflecting different aspects of my vision for the project. The iterative design process allowed me to refine my ideas and eventually create a cohesive, functional concept.

Once the initial sketches were completed, I moved on to creating 3D models, which allowed me to visualize the vehicle from every angle and make adjustments as needed. The ability to see the design in three dimensions was invaluable, helping me understand how each component interacted with the others and how the vehicle would perform as a whole.

Throughout the process, I received invaluable feedback from peers and mentors, which helped shape the final design. Their input was crucial in ensuring that the project stayed grounded in real-world design principles while still pushing the boundaries of what was possible.

Impact and Reflection

Looking back, Project One holds a special place in my heart. It represents the start of my journey as an automotive designer and solidified my belief in the synergy between form and function. The project instilled in me the importance of user-centered design, as well as the need to balance aesthetics with performance. It also reinforced my commitment to sustainability, which continues to guide my work to this day.

This project is more than just a portfolio piece; it is a reminder of where I started and how far I’ve come as a designer. Project One taught me invaluable lessons about the design process, about pushing boundaries, and about the power of innovation. It remains a foundational experience that shapes my current and future work in automotive design.

Project One was not just a design exercise—it was a journey of discovery and growth. It laid the groundwork for my future as an automotive designer, shaping my approach to creating vehicles that are both aesthetically stunning and high-performance. Through this project, I learned that true design innovation arises from a deep understanding of both the technical and emotional aspects of the user experience. The principles I applied in Project One continue to influence my work today and will guide me as I continue to push the boundaries of automotive design.

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